Category:

Electronic Marketing ePortfolios

2/12/2014

E-marketing Skills are essential

The following ePortfolios were created by my students in PRT 5460/6460 Electronic Marketing class. Their first assignment was to evaluate a website using the AIDA (attention-interest-desire-action) model. The majority of the students in this class will be graduating in May 2014. If you are looking for a capable employee with knowledge of electronic marketing, then check out these eportfolios:

Katheine Araya: http://katherinearaya.weebly.com/
Shane Baldwin: http://www.shanebaldwin1.weebly.com
Kathleen Barton: http://kathleenbarton.weebly.com/
Adam Crook: http://adamcrook.weebly.com/
Kelly Deleon: http://kellydeleon.weebly.com/
Drake Doherty: http://drakedoherty.weebly.com/
David Forsman: http://daveforsman.weebly.com/
Mael Glon: http://maelglon.weebly.com/
Kevin Guthormsen: http://kevinguthormsen.weebly.com/
Brett Haacke: http://bretthaacke.weebly.com/
Sarah Hall: http://www.sarahhallutah.weebly.com/
Warren Hallmark: http://warrenhallmark.weebly.com/
Shuting Hu: http://shutinghu.weebly.com/
Gejiang Huang: http://gejianghuang.weebly.com/
Spencer Jacobson: http://spencerjacobson.weebly.com/
Jae Kim: http://kimjaehyun.weebly.com/
Christopher Knowlton: http://christopherknowlton.weebly.com/
Eric Larsen: http://ericlarsen.weebly.com/
Sean Long: http://seanlongeportfolio.weebly.com
Madison Martin: http://madisonmartineportfolio.weebly.com/
Arthur Matthews: http://arthurlmatthews.weebly.com/
Nicholas McMillen: http://nicholasimcmillen.weebly.com/
Mark Pairitz: http://markpairitzportfolio.weebly.com/
Jake Palmer: http://jakepalmerportfolio.weebly.com/
Sidney Severson: http://sidseverson.weebly.com/
Katie Sikkema: http://katiesikkema.weebly.com/
Emily Stapley: http://emilystapley.weebly.com/
Tyler Teran: http://www.tylerteran.weebly.com/
Brent Uberty: http://brentuberty.weebly.com/

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"Social Media Update" Published

4/24/2013

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Read the free online newspaper on social media updated today!

Dr. Ralston has prepared a summary of today's headlines on social media. It is fully accessible via the web. Find a story you like and click on the link to read the entire story. Save time and catch up on the news.

The headline story for April 24th features Google+ . . . check it out along with other stories, photos, and videos.

Other feature stories include Earth Day, Social Media & Boston Marathon bombings, Google+, Managing the Social Media Mix, and UNESCO Director-General deplores continuing destruction of ancient Aleppo, a World Heritage site.

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Chinese Social Media explained

3/8/2013

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The Chinese home grown social media channels that have sprouted up in the vacuum created by the Chinese Great Fire Wall challenges marketers to understand which channels might reach their target audience.

Douban is an open forum popular among college educated market for movie, music and book reviews. The majority of the content is accessible by unregistered users; therefore the 60 million+ registered users may be representative of a portion of its use.

Jiepang is a newcomer that is similar to FourSquare as a location based social media.

Momo is a recent entry in the Chinese social media landscape. Momo is a dating app.

QQ Instant Messaging service (800 million approximately) is popular with the under 18 target audience.

Qzone is a social networking site where users can write blogs, share photos, and listen to music. It is popular with the under 18 age group.

Sina Weibo: A cross between Twitter and Facebook, this microblogging platform allows users to include images and video, as well as longer comments. Weibo has more users than Twitter has world-wide. Approximately a quarter of Chinese citizens are members of Weibo.

Renren is considered China's Facebook is very popular with college students and the college educated market. Although there are 147 million registered users, only 31 million are active each month.

Wechat formerly known as Weixin is the up- and-coming social media channel to watch currently. As I walk around China it seems everyone has at least one cell phone. I won’t get into the differernces between the mobile market of USA versus China, but this — is a mobile voice and text app with social features like “friend discovery."

Youku and Tuduo are video sharing (aka YouTube) that merged last year. Interestingly, Youku is not constrained by copyright laws in China so they commonly have copyrighted feature films available to view in Mainland China.

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Electronic Marketing Student Blogs on AIDA

2/4/2013

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This week I would like to share some of the blogs created by my students in PRT 5460/6460 Electronic Marketing. Their first assignment was to evaluate a website using AIDA (attention-interest-desire-action). The majority of the students in this class will be graduating in May 2013. If you are looking for a capable employee with knowledge of electronic marketing, then check out these blogs:

Tanner Andresen: http://tannerandresen.weebly.com/index.html
Tyler Barnhart: http://tylerbarnhart.weebly.com/
Cameron Bailey: http://cameronbailey14.weebly.com/
Carly Brown: http://carlybrown.weebly.com/
Cameo Burton: http://cameoburton.weebly.com/
Henry Calderon: http://henrycalderon.weebly.com/
Vivian Chang: http://vivianchangs.weebly.com
Ram Chapagain: http://ramesworchapagain.weebly.com/
David Cravens: http://davidcravens.weebly.com/index.html
Cam Doane: http://www.CameronDoane.weebly.com
Creighton Elinski: http://creightonelinski.weebly.com/
Jenny Glauser: http://jennyglausereportfolio.weebly.com/
Michael Greer: http://michaelgreereportfolio.weebly.com/
Megan Hepworth: http://meganhepworth.weebly.com
Kylie James: http://kylieajames.weebly.com
Cole Johnston: http://robertcjohnston.weebly.com/
Cris Nelson: http://crisnelson.weebly.com/index.html
Montana Peterson: http://montanapeterson.weebly.com
Amanda Rostrom: http://amandaleerostrom.weebly.com/
Krystal Schultz: http://krystalschultz.weebly.com/electronic-marketing.html
Samu Sitake: http://samusitake.weebly.com
David Sylvain: http://occasionalcatnap.weebly.com
Jenessa Tondevold: http://jenessateportfolio.weebly.com/index.html
Jetta Valentine: http://jettavalentine.weebly.com/
Jennie Williams: http://jenniesexcellence.weebly.com/e-marketing-blog.html

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Author

Dr. Linda Ralston (alias UTourDoctor) teaches at the University of Utah in the Department of Parks, Recreation and Tourism. My blog on emarketing is designed for my students just beginning the journey of exploring the world of electronic marketing.

Check out my other blogs:
eLearning Blog
ePortfolio Blog
Responsible Tourism Blog
Sabbatical Blog (2009)

Linda Ralston