I admit that there are other reasons for owning an iPad "New/3", but not for reading books. Apple might think they are offering an alternative to the Kindle, but not in my opinion. I suggest that Apple consider focusing their marketing on applications other than reading books. Do not worry Amazon! I will still be using my Kindle on a daily basis.
Okay, truth be told I have checked out the iPad 1 and iPad 2 but I have not been sufficiently tempted. I do own both a Kindle and a Nook. My Kindle is 3 years old, has traveled the world, and has become my preferred device for reading. I love how lightweight it is to hold, quickly advance pages, the battery that lasts days (versus the hours of an iPad), and the e-ink screen is easy to read for hours. When I was in China for a month, I read everyday and the battery lasted a month. I have never had to struggle with a glaring screen even outside. I can even read with a soft light into the night without straining my eyes. I cannot imagine trying to hold a 1.4 pound iPad with one hand for hours as I read a book from cover to cover. As a teacher, I read daily. . . some of the books are heavy and bulky, particularly my computer application books. Yet, these books are lightweight on my Kindle (it weighs around a half pound). I can search the books, take notes, and even highlight sections and print out the highlights to review before class. Okay, my Kindle does not have a camera and no Siri, but my Kindle will read some books for me.
I admit that there are other reasons for owning an iPad "New/3", but not for reading books. Apple might think they are offering an alternative to the Kindle, but not in my opinion. I suggest that Apple consider focusing their marketing on applications other than reading books. Do not worry Amazon! I will still be using my Kindle on a daily basis.
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AuthorDr. Linda Ralston (alias UTourDoctor) teaches at the University of Utah in the Department of Parks, Recreation and Tourism. My blog on emarketing is designed for my students just beginning the journey of exploring the world of electronic marketing. Archives
January 2017
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