Okay, truth be told I have checked out the iPad 1 and iPad 2 but I have not been sufficiently tempted.  I do own both a Kindle and a Nook. My Kindle is 3 years old, has traveled the world, and has become my preferred device for reading.  I love how lightweight it is to hold, quickly advance pages, the battery that lasts days (versus the hours of an iPad), and the e-ink screen is easy to read for hours. When I was in China for a month, I read everyday and the battery lasted a month.  I have never had to struggle with a glaring screen even outside. I can even read with a soft light into the night without straining my eyes. I cannot imagine trying to hold a 1.4 pound iPad with one hand for hours as I read a book from cover to cover. As a teacher, I read daily. . . some of the books are heavy and bulky, particularly my computer application books.  Yet, these books are lightweight on my Kindle (it weighs around a half pound).  I can search the books, take notes, and even highlight sections and print out the highlights to review before class.    Okay, my Kindle does not have a camera and no Siri, but my Kindle will read some books for me.   

I admit that there are other reasons for owning an iPad "New/3", but not for reading books. Apple might think they are offering an alternative to the Kindle, but not in my opinion.  I suggest that Apple consider focusing their marketing on applications other than reading books. Do not worry Amazon! I will still be using my Kindle on a daily basis.