Perhaps a graphic model might provide a bit more clarity for you. Check out this AIDA illustration of how a website should move a visitor from Attention, Interest, Desire, and Action.
Examples of AIDA Applications
The best way to demonstrate this concept is with a few examples. The students in my emarketing course have just published their blogs evaluating various websites according to their ability to move visitors from Attention, Interest, Desire, and Action. Why not visit their blogs and check out how these agencies/companies have applied the AIDA concept to their websites? Please leave a comment for my students or come back here and let me know how the students are doing.
- Alaska Coach Tours bit.ly/2p3YSgt
- Arbor Manor bit.ly/2p1WgTg
- Black Diamond bit.ly/2pqe7Ql
- Boys and Girls Clubs of America http://bit.ly/2p1YQbQ
- Clubmed bit.ly/2o0EE5E
- Delta Airlines bit.ly/2ovWXTY
- Disney bit.ly/2pqiNpu
- Five Utah Parks bit.ly/2p41mLK
- High Cascades bit.ly/2o0uEt6
- Hospitality Management bit.ly/2ovZRsa
- Hotel Monaco bit.ly/2o3CuTr
- National Park Service http://bit.ly/2p25b7k
- Ometepe Island bit.ly/2oUPSh4
- Parks and Recreation bit.ly/2nBaXfY
- Porcupine Pub bit.ly/2o0G9AF
- Salt Lake Bees bit.ly/2p1XX3f
- SkyDive the Wasatch bit.ly/2p1XL3E
- Starbucks bit.ly/2p4aD6S
- Travel Portland bit.ly/2omIrMr
- Visit Greece http://bit.ly/2omMetc
- Wasatch Adventures Guides bit.ly/2o3usKw
- Zermatt Ski Resort http://bit.ly/2omLrse