One of my favorite commercials this year during the Super Bowl was Coca-Cola's feel good anthem “America the Beautiful” sung in seven languages with images of diverse American faces enjoying activities, many scenes featuring beautiful scenery of America. What did you think of the commercial?
Check out those amazing views of the beautiful land we call home. You can't miss identifying the trademark red rocks of Utah. Here is another of my favorite commercials. This one produced by the Utah Office of Touism. . . check out the Might Five!
Dr. Linda Ralston (alias UTourDoctor) teaches at the University of Utah in the Department of Parks, Recreation and Tourism. My blog on emarketing is designed for my students just beginning the journey of exploring the world of electronic marketing.