When I teach my electronic marketing students how to use Photoshop, the first lessons are focused on creating aesthetics, such as following the rule of thirds, straightening the horizon, or sharpening the focus. When we move into the more artistic tools of Photoshop, the purpose is to create effective typography, combine images for advertisements, or create an original image. In order to ensure that we are truthful, I stress it is important to reveal to the viewer how the image was manipulated. This is essential when preparing marketing images and messages, for example when working with travel images. In my next blog post I will illustrate several manipulated travel related images. Will you be able to identify the real destination from the fake destination?